Advice, counsel, guidance, coaching, whatever the name, we Americans seek a lot of it and are willing to pay for it. Some of it, highly professional, calls for licensing by the state. Psychological Counseling and Career Counseling are two examples both usually require the administration of validated tests. Then there are physical fitness coaches, sports coaches, like golf pros or batting coaches; those who help people cram for tests be they SAT or CPA or Bar exams and those who help with life's problems like Life Coaches and Marriage Counselors. Not sure where Interior Decorators, make up experts, and dozens of other similar type coaches come in.
In the midst of all this willingness to accept coaching as the norm comes the Job Coach. At one time this task was done by High School Guidance Counselors, College & University placement Directors and Employment Agencies. As the job market and the job search became so much more complicated these sources could not meet all the needs of all those seeking work. A few generations have grown up expecting something for nothing, so even though the Employment Agency of old charged their parents or grandparents a small amount and then only after the fact for finding them gainful employment, the new generation wanted that service for free.
Companies hard pressed to find the qualified help they needed to maintain and grow their firms, took on the task of paying the "Head Hunters" as some Recruiters like to call themselves and the Employment Services which now encompassed for the most part a combination of Employment Agency and Temporary Help Service. This left the job seeker out in the cold. No one to really represent them. Who would take the time to write, rewrite, up date or refresh their resume now ten years old? Who would listen to their heart as to what type of job they really wanted as they left college or in the case of a homemaker, returned to the job market? Who would teach them how to find the 80% of the jobs that are never advertised? Who would give them sage advice on how to be interviewed and UGH, like it and come out a winner making every potential employer give them a job offer? Who would help them negotiate those offers and finally who would hold their hand in a new, strange and sometimes difficult job environment?
It sure wasn't the broad spectrum of Personnel Services mentioned above who were now in the employ of the company and mainly interested in meeting their needs. Even outplacement services were contracted for and paid by the company laying off their long time loyal employees. Stepping into this vacuum, you got it, the Job Coach. A new breed of professional resume writer, one who also knew and understood the job market and how to meet the vagaries of the electronic job hunting scene. Most resume writers are that, good writers, but not experts trained in Job Coaching. This can be seen by their reluctance to change their resume templates to meet the demands of the employers, now under a constant deluge of electronic resumes, who have turned to clerks and computers to do the initial screening. Even executives who have to handle and peruse a fair amount of resumes were looking for a different, easier to read, just give me the facts without the fluff, kind of resume to save their valuable time. They also wanted someone who knew how to be interviewed and did not waste their time with long war stories about their far past, or diatribes on how bad their last boss or company was.
Job Coaching has come of age! Job changers and job seekers have decided that being a do it yourselfer is not the way to go. Just as they want a better SAT score or a better golf handicap they also want a better job and career and they realize that's going to cost something to get. As the market becomes more competitive the cost becomes more reasonable. Just as in outplacement the costs have dropped from the thousands per person to under a thousand, the costs of Job Coaching have gone from $5,000, $7,500 or $15,000 to the low hundreds in just a few short years.
How does one find a highly trained, reputable Job Coach... well that's something to be covered in another TIP from Bob.
Rober O. Snellling, Sr., President